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Indiana University Bloomington

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OnTopic, the Kelley School's
twice-yearly research magazine, keeps you informed with highlights of some of the most influential and relevant research published by Kelley faculty.

Faculty

DaHee Han

Contact Information

(812) 855-9521
dahehan [at] indiana [dot] edu (E-mail)
Business School, Room 732-56

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Campus

  • Bloomington

Education

  • MS, Seoul National University, Seoul, Korea, 2008
  • BBA, Seoul National University, Seoul, Korea, 2006

Professional Interests

Consumer Behavior

Background

DaHee joined the program in 2008. Her research interest focuses on the domain of consumer behavior. Her current interests include framing effects, the roles of emotion and cognition in advertising, and judgment and decision making under uncertainty.