M. Kim Saxton
- Clinical Associate Professor of Marketing
- PhD, Indiana University, 1996
- MBA, Indiana University, 1996
- BS, MIT Sloan School of Business, 1984
- 2003 to 2004 XANODYNE PHARMACEUTICALS, Florence, KY - Executive Director, Marketing
- 1998-2003 ELI LILLY & COMPANY, Indianapolis, IN - Manager, Global Market Research Endocrine
- Consultant, US affiliate Market Research
- 1991 to 1997 THE BARNEGAT GROUP, Madison, WI - Partner
Data-Driven Marketing, Customer Segmentation and Advertising Strategies to Segments, Branding and Corporate Reputation, Content Marketing, Digital Marketing, Marketing Automation, Database Marketing, Competitive Intelligence Systems, Marketing Strategy, Marketing for New Ventures
- Saxton, Todd, Curtis Wesley, and M. Kim Saxton (2016), “Uncertainty and Social Exchange Theory: Venture Advocate Behaviors and the Emerging Enterprise,” accepted by Strategic Entrepreneurship Journal, forthcoming.
- Saxton, M. Kim (2015), "Adding Badging to a Marketing Simulation to Increase Motivation to Learn," Marketing Education Review, 1 (Spring): 53-57.
- Alpert, Frank and M. Kim Saxton (2015), “Differently Positioned Marketing Communications: Should Marketers Leverage Different Messages for Different Target Segments for the Same Product?” accepted by Journal of Advertising Research, forthcoming.
- Saxton, M. Kim (2011), “Rx for Brand Consistency: Should Pharmaceutical Marketers Send Different Messages to Physician and Consumer Audiences?,” Journal of Advertising Research, Vol. 51, No. 2, pp. 380-393.
- DeSarbo, Wayne, Duncan Fong, John Liechty, and M. Kim Saxton (2004), “A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis,” Psychometrika, Vol. 69, No. 4, December, pp. 547-572.
- DeSarbo, Wayne, Alexandru Degeratu, Michael Ahearne and M. Kim Saxton (2002), “Disaggregate Market Share Response Models,” International Journal of Research in Marketing, Vol. 19, No. 3, p. 253.
- DeSarbo, Wayne, Alexandru Degeratu, Michel Wedel, and M. Kim Saxton (2001), “The Spatial Representation of Market Information,” Marketing Science, Vol. 20, No. 4, Fall, pp. 426-441.
- Ahearne, Mike, Tom Gruen, and M. Kim Saxton (2000), "When the Product is Complex, Does the Advertisement's Conclusion Matter?," Journal of Business Research, Vol. 48, No. 1, pp. 55-62.