James M. Mayer
Contact Information
(317) 274-3941
jammayer [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4053
- Assistant Professor of Marketing
Campus
- Indianapolis
Education
- PhD, University of Georgia, 2011
- MBA, Wake Forest University, 2001
- BS, State University of New York at Geneseo, 1996
Professional Experience
- Research & Teaching Assistant, University of Georgia (2006-2011)
- Product Manager, Wyeth Consumer Healthcare (2005-2006)
- Brand Manager, Kraft Foods (2001-2005)
- Brand Management Intern, Sara Lee (2000-2001)
Awards, Honors & Certifications
- University of Georgia Outstanding Teaching Assistant, 2009
- Nominated for University of Georgia Excellence in Teaching Award, 2009
- Best Paper in Doctoral Student Track, Society for Marketing Advances Conference, 2009
- Southwestern Lamb/Hair/McDaniel Award, Society for Marketing Advances Conference, 2009
- University of Georgia Graduate School Teaching Portfolio Certificate of Excellence, 2008
Professional Interests
Advertising efficacy, Consumer behavior, Humorous consumer communication, Integrated marketing communications
Selected Publications
Baek, Tae Hyun and Mark Mayer (2010), “Sexual Imagery in Cigarette Advertising Before and After the Master Settlement Agreement," Health Communication, Vol. 25, No. 8, November, pages 747-757.
