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Indiana University Bloomington

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OnTopic, the Kelley School's
twice-yearly research magazine, keeps you informed with highlights of some of the most influential and relevant research published by Kelley faculty.

Faculty

Dena S. Cox

Contact Information

(317) 274-3526
dcox [at] iupui [dot] edu (E-mail)
Indianapolis, Room BS 4057

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  • Professor of Marketing
  • Adjunct Professor of Pediatrics, IU School of Medicine
  • Health Behavior Research Fellow

Campus

  • Indianapolis

Education

  • PhD Marketing, University of Houston
  • MBA, University of Houston
  • MA Microbiology, University of Missouri
  • AB, University of Missouri

Professional Experience

  • Professor and Lilly Fellow, Indiana University
  • Associate Professor, Indiana University
  • Assistant Professor, Georgia State University

Professional Interests

Consumer buying behavior, Interventions to increase healthy behavior, Marketing of medical products and services, Marketing research