Integrated Business Core--Marketing Component
- 3 credits
- Prerequisite: P: BUS-A 100, A201, A 202, G 202, K 201, L 201, X 104, X 204, X 201, X 220, ECON-E 201, E 370, ENG-W 131, MATH-M 118, M 119 (all with a grade of C or better). C: F 370, I 370, J 370, and P 370
Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams.