Management, Analysis, and Display of Marketing Data

  • 7-weeks
  • 1.5 credits
  • Prerequisite: I-Core, Marketing Major; C: M343

Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.

Kelley School of Business

Faculty & Research