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Indiana University Bloomington

Faculty

Teaching & Courses

  1. M342
    Management, Analysis, and Display of Marketing Data
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M343

    Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis.