Introduction to Marketing

  • 16-weeks
  • 3 credits
  • Prerequisite: or Corequisite: A200, A201, or A202

Offered for students with a formal minor in business who may be majoring in any non-business major on campus, including apparel merchandising and interior design, journalism, telecommunications, or sports marketing and management. Examination of the market economy and marketing institutions in the United States. Decision making and planning from the manager’s point of view and impact of marketing actions from consumer’s point of view. Not open to business students. No credit toward a degree in business.

Kelley School of Business

Faculty & Research