Courses

M429

Legal Aspects of Marketing (3 cr.)

  • 15-weeks
  • 3 credits
  • Prerequisite: Business majors - M301; nonmajors - M300; M303

Analysis of statutes, regulations, and common law doctrines applicable to marketing practices.  Examination of legal issues encountered by marketers in dealing with consumers, competitors, and other marketplace participants.

Kelley School of Business

Faculty & Research