Courses

W504

New Venture Business Planning

  • 7-weeks
  • 1.5 credits
  • Prerequisite: MBA Core, for those not in the MBA program, graduate student status and instructor's permission

This course is designed to be an in-depth effort on the part of the student to develop a business plan for a new venture. The business plan is the basic document of entrepreneurship and business development. It communicates to many audiences: customers, suppliers, future employees and managers, and, of course, investors and lenders. The idea for the business plan may be based in any number of organizational environments: small and family business, high tech firms, service business, new product and business development within existing firms, not-for-profit organizations, and stand alone new ventures. The major requirements are hard work, strong analytical and communication skills, and the ability to deal with incomplete information in highly ambiguous and uncertain environments.

  • New venture creation
  • The planning process
  • Developing goals and objectives
  • Market analysis and marketing
  • The financials and deal structure

Kelley School of Business

Faculty & Research