Courses

M455

Topics in Marketing - Retail Analytics

  • 8-weeks
  • 1.5 credits
  • Prerequisite: I-Core; Junior in standing

As retail corporate partners have grown the digital side of their business relative to the traditional brick and mortar component, an unmet need has developed for entry-level college graduates with a more than basic understanding of ecommerce and evolving strategic opportunities within retail.   Retail Analytics offers students a single course focused on retail marketing strategy that incorporates key areas of retail strategy in brand, product and inventory merchandising and planning.  This course is not designed to cover digital analytics.

Kelley School of Business

Faculty & Research