- 1.5 credits
- Prerequisite: MBA Core
Within the boundaries set by a firm’s strategic pricing decisions, there is room for tactical price adjustments to align demand with supply. Such price adjustments achieve modest revenue improvements at little or no cost and, in many industries, a 1% improvement in revenue can easily translate into a more than 10% improvement in net profit. In “Revenue Management,” we characterize business settings where tactical price adjustments provide an opportunity to improve the bottom line, and we will study models and tools for tactical pricing decisions.