Topics in Marketing - New Product Development
- 1.5 credits
- Prerequisite: I-Core and declaration of marketing major
For most companies, effectively developing and managing new products generates the necessary growth for long-term performance. This course will provide an overview of new product development and its role in fostering performance and growth within companies. We will look at the new product development process to understand some of the common reasons why new products fail, and we will leverage various frameworks and tools for more effective new product development.