Retail Marketing Management

  • 15-weeks
  • 3 credits
  • Prerequisite: M300
This course is designed to prepare non-marketing majors to critically analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed. Emphasis is on applying a model of driving shareholder value to study key marketing processes and financial outcomes. Topics covered include but are not limited to merchandise and assortment planning, income statement and cash flow analysis, customer relationship management, and sustaining brand identity.