Skip to: search, navigation, or content.


Indiana University Bloomington

Center for Brand Leadership

Global Reputation

Consumer Marketing Academy students get internships at companies on the who's who list of brand and retail management.

Announcements

January 11
CMA Project Kick-off
1st year CMA students will work on real time brand projects for Target, P&G and Land O’Lakes.

January 14
Internship Interviewing starts with over 25 companies interviewing for CMA students for their summer internship programs.

January 25
Understanding your WHO; Marketing to the New Majority with Cheryl Stallworth-Hooper, CEO, Firefly Millward Brown

February 1
Ideas and Innovation! Ralph Blessing, Partner, GfK Strategic Innovation

February 25-March 2
Academy Week II
Advertising Agency presentation by Eric Bauchet, Director, Whirlpool
Dan Raynak, VP, Kantar Retail to discuss Successful Internships

March 1
Project Presentations to company representatives from Target, P&G and Land O’Lakes.

March 29
Brand Leadership Conference
Presentations by Brand Leader inductees Nancy Swanson, Vice President, P&G and Derek Bowen, Senior Vice President, Coty Beauty

April 5
Hands-On session on working with Scanner Data with John Pawlowski, ABM, and Patrick Fitzgerald, Brand Manager, both from ConAgra

April 11
CMA student presentations;  Presentations on real time projects from P&G, Target and Land O’Lakes.

April 12-13
Kelley Experience Weekend; 
plan on attending the numerous events.

April 19
Constructing a Story from the Data with David Landers, BM, P&G

April 26
End of year Luncheon and 2nd year CMA member awards

The brains behind the brands

Behind America's most popular brands, you'll find Kelley MBAs. Many of the world’s top consumer marketing leaders start here.

Procter & Gamble, Kraft, Target, Nestlé, General Mills, ConAgra, Whirlpool, and more—our MBAs define trends in brand and retail management for hundreds of the world's most influential companies and most visible products.

Why Kelley for consumer marketing?

  • In 2012,  Financial Times  ranked Kelley’s Full-time MBA Program second in the world  for marketing. Kelley is Procter & Gamble’s top source for brand managers, and they invented brand management
  • Marketing at Kelley ranked 2nd in a 2003 Wall Street Journal recruiter poll, and the Kelley MBA Marketing Program is always highly recommended by Businessweek.
  • Recruiters want our MBAs because they enter the field ready to hit the ground running. The Center's significant experiential component includes leadership and soft-skills development through the Consumer Marketing Academy and unique hands-on experiences like Bloomington Brands.
  • Our alumni network spans from coast to coast—Kelley has over 1,000 MBAs in consumer marketing at every
    level, from assistant brand manager to CEO.