Marc S. Pritchard (BS'82)
Academy of Alumni Fellows 2014
As the top brand builder and chief marketer of the world’s largest advertiser, Marc Pritchard oversees P&G’s brand building disciplines including Consumer & Market Knowledge, Communications, Design, and Marketing to build some of the world’s most iconic brands.
Marc believes in brand building principles that serve people and make P&G brands indispensible in their lives. He is often quoted as saying “people may not think much about the products we make except the few minutes each day when they wash their hair, do their laundry, brush their teeth, or wipe their countertop. But P&G brands are with people throughout their lives, making every day just a little bit better.”
Marc brings a passion for creating authentic connections between the Company’s brands and the people they serve. The most important way to deliver on that priority is through his responsibility for the development of P&G’s 6,500 world-class brand builders and several thousand agencies and business partners around the world that serve the brands.
Under Marc’s leadership in 2010, the Company created a historic partnership with the International Olympic Committee leveraging the Olympic Games through 2020 to both grow its business in virtually every part of the world and strengthen the reputation of P&G and its brands. The first event of the partnership, the London 2012 Olympic Games, yielded record retailer activation, award winning advertising campaigns and unprecedented Public Relations and social media activity.
Since becoming Global Marketing Officer in 2008, then Global Brand Building Officer in 2009, Marc has focused the organization on meaningful consumer insights, leveraging those insights to create big creative ideas based from the brand’s superior benefits, and that are powerful enough to engage people across all mediums to drive brand preference. Underpinning Marc’s leadership to continue P&G’s legacy of world-class brand building is a focus on innovation in every area of brand building, advancement in digital and social media platforms that are changing the way people engage and share information, and the importance of partnerships with leading agencies, technology companies and media platforms.
Marc’s robust experiences include having led brands in the Health & Beauty categories for P&G over the past 20 years. In addition to growing successful cosmetic and hair care businesses, Marc’s leadership in acquiring and integrating high-profile beauty brands including Clairol and Wella has established P&G as a beauty industry leader. Inspired by fashion and other similar industries, Marc’s unique vision is focused on new ways to connect with a broader consumer audience.
Throughout his career, Marc has led innovative branding and marketing campaigns, such as the “Easy, Breezy, Beautiful, COVERGIRL” campaign, which remains the mantra of the brand today. Marc’s pioneering approach also spans product and operational innovation. For example, in his role as President of Global Strategy (2006-2008), Marc drove sustainable growth and expanded productivity resulting in capability improvement, streamlined work processes and simplified organization structure.
Marc is a 30-year veteran of P&G, joining the company as a Cost Analyst in the Paper Division in 1982. His first marketing role was Assistant Brand Manager for Sure anti-perspirant/deodorant in 1987. After building the Sure and Secret businesses for two years, he moved to Hair Care where he was responsible for Pantene, Prell, Pert Plus and Vidal Sassoon.
In 1993, Marc moved to Oral Care as Marketing Director for Crest, Scope and Future Products. He was named General Manager for U.S. Skin Care products two years later with responsibility for Olay, Noxzema, Clearasil and Bain de Soleil. While on a short-term special assignment overseas, Marc created the first information technology strategy for P&G that included launching consumer branding programs through the Internet and creating scale for the company through innovative new systems.
Marc returned to lead the US Cosmetic and Fragrance business in 1996 as Vice President & General Manager. In 1999, his responsibility expanded to include Latin America, and a year later Global Design. In 2003, Marc was named President, Global Cosmetics and Personal Care adding Hair Colorants to his already long list of duties in 2004.
Marc is a member of the boards of the Ad Council (serving as its Chairman in 2012), the Association of National Advertisers, and the World Trade Center Institute of Baltimore. He is a former member of the Board of Directors of the Personal Care Products Council and served as its Chairman from 2004-2008. In addition, he was Vice Chairman of the 2012 Advertising Hall of Fame of the American Advertising Federation.
Marc was named the #1 Power Player in the Marketing industry worldwide by Advertising Age magazine in 2008 and 2009. He also has been recognized by the American Cancer Society, the Fashion Institute of Technology, the Beyond Beauty OCD Foundation, and the Pratt Institute for Design Excellence.
Marc serves on the Dean’s Council of the Kelley School of Business. He earned a BS degree in Finance with highest distinction from the Kelley School.