Kevin D. Hall (MBA'85)
Academy of Alumni Fellows 2010
Kevin Hall is currently Executive Vice President and General Manager of the Outerwear Strategic Business Unit at Hanesbrands Inc. (HBI). In this role, he is responsible for a $1.5 billion business that includes Hanes casualwear, Champion, Just My Size, Outerbanks, and a large wholesale business that serves screenprinters across the U.S. Hall joined HBI in June 2006 as the Chief Marketing Officer, where he had responsibility for U.S. consumer marketing activities across all product segments and brands (Hanes, Champion, Playtex, Bali, Barely There, and Wonderbra).
From 2001 to 2005, Hall served as Senior Vice President of Marketing for Fidelity Investments Retirement Services Company in Boston. He helped build a more consumer-driven marketing organization and led the company through the development of a five-year strategic plan and subsequent launch of several new financial products and services.
Prior to Fidelity, Hall served in several marketing roles with Procter & Gamble (P&G) in Cincinnati, including General Manager of the company’s Global Vidal Sassoon business from 1997 to 2001, with responsibility for managing business teams around the world, including the launch of Vidal Sassoon into mainland China. He joined P&G in 1985 and was promoted in 1993 to Marketing Director, Worldwide Strategic Planning for P&G’s antiperspirant and deodorant category, where he led the global repositioning of the Old Spice brand and worldwide expansion of the successful High Endurance deodorant initiatives. In addition, Hall developed the strategy and plans for globalizing P&G’s overall deodorant business and oversaw successful lead markets for its deodorant products into Latin America and Europe. In 1995, Hall was named Marketing Director, North America Hair Care for Pantene and Vidal Sassoon, where he helped develop the strategy and marketing plans to grow Pantene into the #1 brand in the U.S. hair care category and a $2 billion brand globally.
Hall was named a Kelley Brand Leader in 2007 in recognition of outstanding accomplishments in brand development and management. He was a member of the Board of Directors of the Kelley School of Business Alumni Association from 1995 to 2004 and served as its President in 1999-2000. He also served on the Kelley School Dean’s Council that year in an ex-officio capacity.
Hall earned a bachelor’s degree in biology in 1981 from Wabash College in Crawfordsville, Indiana, and an MBA in marketing from the Kelley School of Business in 1985.