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Global Reputation

“IU’s Kelley School of Business is one of the best places to find the people we need to move our company forward.”


Brad Alford, Kelley MBA '80
Chairman and CEO of NestlÉ Brands USA

Salary Statistics

By Major

Marketing

Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.
 

Marketing Salary Statistics, Class of 2014

 
Average

Range
Average Signing Bonus
Sales** $50,029 $23,000–$72,000 $5,227
Retail $49,706 $43,000–$63,000 $3,562
Consulting $62,812 $50,000–$73,000 $7,633
Brand Management $52,750 $32,000–$61,000 $6,786
Marketing B2B $45,083 $37,500–$59,000 $5,417
Advertising $42,800 $35,000–$51,000 n/a
Management Trainee $49,875 $37,000–$65,000 n/a
Market Research $52,770 $51,000–$55,080 n/a
OVERALL $51,526 $23,000–$73,000 $5,297
**For many sales positions, the compensation package frequently includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.
Marketing Student Profile*

 Class of 2015Class of 2016
UCSO Registrants 266 282
Male 45% 40%
Female 55% 60%
Minorities 7% 7%
International 11% 8%
*As of October 1, 2014

Marketing Employment by Position, Class of 2014

 
Marketing Position by Region, Class of 2014

 

Companies Hiring Marketing Majors, Class of 2014

  • 3M
  • Abercrombie & Fitch
  • Altria Group Distribution Company
  • Amazon.com, Inc.
  • American Eagle Outfitters, Inc.
  • AmeriCorps VISTA
  • Angie's List
  • Anheuser-Busch InBev North America
  • Arthur J. Gallagher & Co.
  • Artisan Partners Limited Partnership
  • Bankers Life & Casualty
  • Bath & Body Works
  • BCG
  • BioConvergence LLC
  • BMO Capital Markets
  • BMO Financial Group - BMO Harris Bank
  • Bon-Ton Stores, Inc
  • C.H. Robinson Worldwide, Inc.
  • Cardinal Health
  • CDW
  • CEB (formally Corporate Executive Board)
  • CFD Investments, Inc.
  • Charles Mayer & Company
  • Chrysler Group LLC
  • Cleveland Cavaliers
  • Command Transportation
  • Coyote Logistics, LLC
  • Cummins Inc.
  • Davis & Hosfield Consulting LLC
  • Deloitte Consulting LLP
  • Delta Air Lines, Inc.
  • DICK'S Sporting Goods
  • DigitasLBI
  • Discover Financial Services
  • Dish Network Corporation
  • DTZ
  • Echo Global Logistics
  • Eli Lilly and Company
  • Epic
  • ExactTarget
  • FCB (Foote, Cone & Belding)
  • First Intercontinental Corporation
  • GEICO
  • General Electric Company (GE)
  • General Mills, Inc.
  • General Motors
  • Grainger, Inc.
  • Gray Loon Marketing Group
  • Groupon, Inc.
  • HBR Consulting
  • Hitachi Consulting
  • Huron Consulting Group
  • IGS Energy
  • Infinity Info Systems / Genesis10
  • Infosys, Ltd
  • ING Financial Partners
  • Kimberly-Clark
  • Kohl's Department Stores
  • KPMG LLP
  • Kraft Foods
  • L.E.K. Consulting
  • Le Meridien Zhengzhou
  • LightBound, LLC
  • Lincoln Financial Group
  • Lippincott
  • Macy's, Inc.
  • Marten Transport, Ltd.
  • Medix Staffing Solutions
  • Medtronic
  • Miami Dolphins
  • Mondelez Intl, Inc.
  • MSDSonline, Inc.
  • Mu Sigma
  • Newell Rubbermaid
  • News America Marketing
  • Nexus IS
  • NIBCO, INC.
  • Nielsen Company
  • Otis Elevator Company
  • Perficient
  • Performance Services, Inc.
  • PMK*BNC
  • Procter & Gamble
  • Producers National Corporation
  • RadiumOne
  • Reckitt Benckiser
  • RED Distribution
  • Reyes Beverage Group
  • River Metals Recycling
  • Rust-Oleum Corporation
  • Ryman Hospitality Properties, Inc.
  • Sears Holdings
  • Seed Strategy
  • Skinny and Company, LLC
  • Spot Freight
  • SThree Group
  • Stryker
  • Sun Products
  • Target
  • Textron Inc.
  • The Advisory Board Company
  • The Orr Fellowship
  • The Scotts Miracle-Gro Company
  • Travelers Insurance
  • UNIQLO
  • Walgreens
  • Wal-Mart Stores, Inc.
  • Walt Disney World Co.
  • West Monroe Partners
  • Westminister Neighborhood Services
  • Whirlpool Corporation
  • Yelp