Master's (MBA & Specialized)
Managing the Net-Enabled Organization
- 1.5 credits
- Prerequisite: MBA Core
The convergence of new Internet technologies and new ways of conducting business has led to unprecedented changes in the competitive environment of virtually every business. This course will examine our growing body of knowledge about successful (and unsuccessful) ways to leverage the Internet for business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) applications, including integrated e-business strategies in which these boundaries become fuzzier. We will begin with a brief overview of the current competitive and technological landscapes, and some frameworks for analyzing a firm's e-business model. B2C and B2B opportunities for cyber-based businesses as well as clicks-and-mortar firms will be examined via background readings, teaching cases, and public Web sites. Examples of integrated strategies that also leverage B2E opportunities will be explored, along with the current legal, regulatory, and technological environments that constrain and enable today's e-business landscape.