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Indiana University Bloomington

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Why is Kelley the best program to recruit marketing MBA students?
In the Wall Street Journal’s 2005 rankings of MBA programs, companies in the Consumer Products industry called the Kelley School of Business the #1 place to recruit MBAs! Kelley also ranked #8 in BusinessWeek for best in marketing programs in the U.S.

Academies

Academies are an integral feature of the Kelley MBA program. They blend advanced coursework, sector-focused experiences, special projects, field trips, industry speakers, and direct involvement with the senior practitioners on their advisory boards. Kelley Marketing Club is involved in several academies.

Business Marketing Academy
The Business Marketing Academy (BMA) helps prepare MBA students for challenging positions within business-to-business firms. These positions can include a wide variety of functions including product and market management, strategic business planning, managing distribution channels and trade partnerships, and customer development. The BMA provides specialized, in-depth knowledge of business-to-business marketing issues by emphasizing practical applications and skill development.
 
Consumer Marketing Academy
The Consumer Marketing Academy (CMA) helps prepare highly focused MBA students for success in consumer products/services brand management, and retail management. We work closely with managers at top companies in the industry to design and deliver a leading-edge program, and we work closely with you to develop your strategic and tactical marketing skills. In addition, the CMA helps you to polish your interviewing and job search skills. With nearly 1,000 Kelley alumni in consumer marketing, our reputation opens career doors for you.