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Indiana University Bloomington

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As the largest club at Kelley, the KMC provides our members opportunities to develop their professional skills and to network with faculty and alumni, industry professionals, and each other.


To provide high quality events and activities to foster student interaction, encourage faculty and alumni involvement, provide exposure to recruiters, and broaden exposure to the field of marketing.

What is Marketing?

Regardless of the different marketing paths you personally decide to venture in, marketing, in its essence, is about the customer. It's about knowing who they are, what they do, what they think, how to communicate to and reach them, and how much they are willing to pay. These are just a few questions you will think about as a marketer, whether you are in brand management, retail, hi-tech, healthcare, sports & entertainment, research, or consulting. Essentially, it's the right product at the right place at the right time at the right price. The four "P's" of marketing: Product, Place, Promotion, and Price.