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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Franklin Acito

Contact Information

(812) 855-1013
acito [at] indiana [dot] edu (E-mail)
Godfrey Center, Room 3070P

Download Vita

  • Professor of Marketing
  • Co-Director, Kelley Institute for Business Analytics
  • Max Barney Distinguished Teaching Fellow


  • Bloomington


  • PhD, State University of New York at Buffalo, 1976
  • MBA, State University of New York at Buffalo, 1973
  • BEE, Cornell University, 1969

Professional Experience

  • Rochester Institute of Technology, 1974-1976
  • State University of New York at Buffalo, 1972-1974

Awards, Honors & Certifications

  • Member, American Marketing Association
  • Past V.P., Marketing Services, Walker Research & Analysis

Professional Interests

Strategies for analyzing structural models, alignment of marketing and sales strategies, sampling characteristics and the use of marketing research by managers

Current Projects

  • Walker Research, Eli Lilly

Selected Publications

  • Acito, Frank,  Daniel Smith, and Patricia McDougall (2008), “One hundred years of excellence in business education: What have we learned?,” Business Horizons, January, pp. 5-12.

  • Lim, Lewis K. S., Frank Acito, and Alexander Rusetski (2006), "Development of Archetypes of International Marketing Strategy," Journal of International Business Studies, Vol. 37, No. 4, pp. 499-524. Read Abstract ››

  • Gruen, Thomas W., John O. Summers, and Franklin Acito (2000), “Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations,” Journal of Marketing, Vol. 64, July, pp. 34-49.

  • Acito, Franklin, Hanjoon Lee, and Jay Lindquist (1997), “Managers’ Evaluation of Research Design and Its Impact on the Use of Research: An Experimental Approach,” Journal of Business Research, Vol. 39, No. 3, July, pp. 231-240.
  • Acito, Franklin, William Strahle and Rosann Spiro, “Marketing and Sales: Alignment and Functional Implementation,” Journal of Personal Selling and Sales Management, (Winter 1996), 1-20.

  • Acito, Frank (1987), "Evaluation & Use of Marketing Research by Decision Makers: A Behavior Simulation," Journal of Marketing Research, Vol. 37, No. 2, PP. 187-196.