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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Kim Whitler

Kim Whitler

Contact Information

(812) 855-3834
kwhitler [at] indiana [dot] edu (E-mail)
Business School


  • Bloomington


  • MBA, University of Arizona
  • BA in Psychology, Eureka College
  • BA Business Administration, Eureka College

Awards, Honors & Certifications

  • Indiana University GPSO Research Award, 2013
  • William Panschar Undergraduate Teaching Award for Associate Instruction, 2012
  • Panschar Award for Outstanding Associate Instructor of the Year, Nominee, 2011
  • Randall L. Tobias Center for Leadership Excellence award recipient, 2010-2013

Professional Interests

Marketing Strategy: The impact that C-Level decisions have on the development of marketing capabilties.


Kim joined the program in 2009. Her research emphasis is in the marketing strategy domain, focusing on understanding how CMOs impact firm performance.

Selected Publications

  • Krause, Ryan, Kimberly A. Whitler, and Matt Semadeni (2013), “Power to the Principals! An Experimental Look at Shareholder Say-on-Pay Voting,” Academy of Management Journal, forthcoming.

  • Lewis, Michael, Kimberly A. Whitler, and JoAndrea Hoegg (2013), “Customer Relationship Stage and the use of Picture-Dominant versus Text-Dominant Advertising: A Field Study,” Journal of Retailing, 89(3): 263-280.

  • Lewis, Michael, Kimberly A. Whitler, and JoAndrea Hoegg (2009), “No Second Chance to Make a First Impression: A Field Study of Relationship Initiation and Development,” Marketing Science Institute Working Paper Series, 9 (4), 119-146.