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Indiana University Bloomington

Marketing

Thought Leaders

Our faculty are innovators and thought leaders. They have published more than 30 articles in leading marketing journals in the last year and a half.

DaHee Han

Contact Information

(812) 855-9521
dahehan [at] indiana [dot] edu (E-mail)
Business School, Room 732-56

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Campus

  • Bloomington

Education

  • MS, Seoul National University, Seoul, Korea, 2008
  • BBA, Seoul National University, Seoul, Korea, 2006

Professional Interests

Consumer Behavior

Background

DaHee joined the program in 2008. Her research interest focuses on the domain of consumer behavior. Her current interests include framing effects, the roles of emotion and cognition in advertising, and judgment and decision making under uncertainty.