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Indiana University Bloomington


Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Degree Requirements

  1. M419
    Retail Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Examines key issues facing the major industry firms within the highly competitive retail environment. A model of strategic decision making and driving shareholder value is applied to study topics related to retail strategy, merchandising planning/buying, and utilizing retail market research. Emphasis is on applications through the use of case studies and computer simulations including but not limited to the stock market, merchandising budgets, and pricing.