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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Undergraduate Courses

  1. M450
    Marketing Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: BUS-M 342 and BUS-M 343 or BUS-BE 342, or BUS-M346 and BUS-M 344 and BUS-M 303 and senior standing

    Focuses on marketing’s role in gaining a sustainable competitive advantage. Emphasis is on the application of key concepts through the use of case studies and/or computer game simulation.