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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Undergraduate Courses

  1. M419
    Retail Strategy
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Examines key issues facing the major industry firms within the highly competitive retail environment. A model of strategic decision making and driving shareholder value is applied to study topics related to retail strategy, merchandising planning/buying, and utilizing retail market research. Emphasis is on applications through the use of case studies and computer simulations including but not limited to the stock market, merchandising budgets, and pricing.