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Indiana University Bloomington

Marketing

Undergraduate News

U.S. News & World Report consistently ranks Kelley's undergraduate marketing program in the nation's top five among public universities and top six overall.

Undergraduate Courses

  1. M415
    Advertising and Promotion Management
    • 15-weeks
    • 3 credits
    • Prerequisite: M303

    Basic advertising and sales/promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.