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Indiana University Bloomington

Marketing

Fall 2005

Since fall 2005, Kelley marketing faculty have won 16 teaching awards (and counting) for their excellence in the classroom.

Undergraduate Courses

  1. M343
    Database Marketing
    • 7-weeks
    • 1.5 credits
    • Prerequisite: I-Core, Marketing Major; C: M342

    Provides skills in the use of single-source and CRM data in a marketing decision environment. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micromerchandising systems, CRM systems, and analysis tools for databases.