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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Undergraduate Courses

  1. M455
    Topics in Marketing - New Product Development
    • 8-weeks
    • 1.5 credits
    • Prerequisite: I-Core and declaration of marketing major

    For most companies, effectively developing and managing new products generates the necessary growth for long-term performance.  This course will provide an overview of new product development and its role in fostering performance and growth within companies.  We will look at the new product development process to understand some of the common reasons why new products fail, and we will leverage various frameworks and tools for more effective new product development.