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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Undergraduate Courses

  1. M312
    Retail Marketing Management
    • 16-weeks
    • 3 credits
    • Prerequisite: M300; Only for non-business majors
    This course is designed specifically for the non-business major interested in retailing. The course objective is to critically analyze the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities. Not open to business majors. No credit toward a degree in business.