A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
2003, Journal of Consumer Research
Cheryl Jarvis, Scott B. MacKenzie, Philip M. Podsakoff
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b) develop a set of conceptual criteria that can be used to determine whether a construct should be modeled as having formative or reflective indicators, (c) review the marketing literature to obtain an estimate of the extent of measurement model misspecification in the field, (d) estimate the extent to which measurement model misspecification biases estimates of the relationships between constructs using a Monte Carlo simulation, and (e) provide recommendations for modeling formative indicator constructs.
Jarvis, Cheryl, Scott B. MacKenzie, and Philip M. Podsakoff (2003), “A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research,” Journal of Consumer Research, Vol. 30, No. 2, pp. 199-218.
#25 most cited article to ever appear in the Journal of Consumer Research. #1 most cited article in volume 30 of the Journal of Consumer Research. (2006) Translated and reprinted as “Un Examen Critique des Indicateurs de Construit et des Erreurs de Spécification des Modèles de Mesure dans la Recherche en Marketing et en Comportement du Consommateur,” in Recherche et Applications en Marketing, 19(1), 73-97.