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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Recent Publications

Journal Articles

Coping Repertoire: Integrating a New Conceptualization of Coping with Transactional Theory

2009, Journal of Consumer Psychology

Adam Duhachek, Katie Kelting

Abstract

This research develops the construct of coping repertoire, a new trait-based conceptualization of coping based on the number of strategies consumers use in coping with consumer stress. We posit that the number of strategies consumers use is an important determinant of consumers' coping confidence appraisals, a key determinant of consumers' ability to effectively manage stress. In five studies, we establish the importance of this construct and the mechanism through which it influences appraisal. These studies establish the theoretical importance of coping repertoire as an important moderator, and we conclude with a discussion of future research related to this coping perspective.

Citation

Duhachek, Adam and Katie Kelting (2009), “Coping Repertoire: Integrating a New Conceptualization of Coping with Transactional Theory,” Journal of Consumer Psychology, Vol. 19, No. 3, pp. 473-485.

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