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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.


Behavioral Technology Labs

The Behavioral Technology Research Labs are multi-use research spaces designed to support research into the application of information technology at the individual, group, and organizational levels in a wide variety of research domains, such as Accounting, Information Systems, Management, Marketing, and Operations.

The Lab located in Hodge Hall has one central room (HH317C) providing 16 partitioned study carrels each with one networked computer. There is also a separate large discussion table and an experimenter computer station with video projection.

The lab located at 316 North Jordan in the International Business and Innovation building, referred to as "Jordan," has 3 rooms; one large main room (104) and two smaller rooms (102, 105).  Jordan 104 has 16 partitioned study carrels each with one networked computer and one experimenter computer station.  Jordan 102 has 4 partitioned study carrels, two of these have specialized equipment.  Jordan 105 is a conference-style room for use by small groups.


  • The Behavioral Technology Labs should only be used to conduct research and collect data. It is a not a general-purpose computer lab and should not be used for word processing, e-mail, statistical analysis, or other unauthorized applications.
  • It is critical that Lab security be maintained at all times. Only researchers and research subjects should be allowed into either Lab and only at the reserved times. The door should be kept locked at all other times. Any faculty member or student using either Lab will be held responsible for damage to them or theft of equipment.
  • All furniture should be returned to its original location at the end of the reserved time period.
  • Specialized software can be installed on computers in the Labs, but this software should not interfere with the operation of other applications. The computer's hard disk will be re-imaged if the machine becomes unreliable (and at the end of each semester).
  • No personal materials should be left in either Lab (except as noted below). All surveys, disks, videotapes, etc. should be removed at the end of the reserved time period. Any remaining materials will be discarded. (This is the same convention that instructors generally follow when teaching in a classroom.)
  • Any equipment that is not removed from either Lab at the end of the reserved time period becomes the property of the Labs. This includes computers, video displays, videoconferencing equipment, audio and video recording equipment, etc. (Some faculty may choose to donate equipment to the Labs to facilitate their own research as well as the research of their colleagues. This is encouraged as long as the equipment does not compromise the facility’s usability for other research purposes.)

Check Availability

Calendars for both the Hodge Hall labs and Jordan are maintained in Outlook/Exchange. You will need to login to Outlook (using your normal userid and password) if you are not already logged in.  Any times not marked as reserved are available.

Make a Reservation

Reservations are made on a first-come first-served basis up to 6 weeks in advance of the desired dates. Anyone reserving space should already have their study approved by the IU Human Subjects Committee. The maximum amount of time that can be reserved for any one research project (regardless of the number of researchers) is 40 hours per month. Reservations in excess of the 40-hour limit are permitted on a last-minute basis; that is, if space is available 10 days or less in advance of the desired date, additional reservations can be made without limit (because it is presumed that the space would otherwise go unused).

To make a reservation, please contact Danielle Willibey (, 855-8879). Please be sure to specify which lab and which room(s) you would like to reserve.

At the end of the semester, all researchers using the Lab are asked to report the total number of hours booked and the number of hours actually used to conduct research. Any person who fails to accurately report usage or has used less than 80 percent of the total time he or she booked in the Lab during a given semester will lose the opportunity to reserve time in the following semester.

Contact Us

Operational details such as scheduling are handled by Danielle Willibey (, 855-8879). Policy issues and the issuing of keys are handled by Professor Ray Burke ( and Professor Alan Dennis (