Research and Publications
The Department of Marketing faculty and graduate students have access to unique laboratory research facilities for conducting marketing research:
The Behavior Technology Lab provides Kelley School faculty and graduate students with a dedicated space for running computer-controlled laboratory experiments. The software applications can display a wide range of marketing stimuli and collect detailed information on consumer perceptions, attitudes, and behavior.
Indiana University's Customer Interface Laboratory is a state-of-the-art facility for investigating how consumers interact with the physical stores of today and the virtual stores of tomorrow. Equipped with sophisticated tools for simulating retail stores and measuring shopper behavior, the lab can be used to conduct experiments on a variety of marketing factors, including store layout, navigational signs, product assortments, packaging, pricing, and promotional displays.