Master's (MBA) Program
A Worldwide Reputation
Our Master of Business Administration program is known internationally for its quality. We are Procter & Gamble’s biggest source of brand managers, and many industrial firms hire marketing managers, product managers, account managers, and research managers from Kelley. Corporate recruiters ranked our MBA program first in consumer products marketing, sixth in industrial products marketing, and fourth in marketing overall in 2006, according to the Wall Street Journal.
Marketing is one of the most popular choices for Kelley MBA students: about 30 percent declare marketing as their major.
A World-Class Program
In the marketing MBA program, you’ll get the skills to be a complete manager—a sharp thinker who can lead colleagues in all areas of business. You’ll learn marketing theory and develop practical skills to help you succeed in the workplace, making our program particularly suited to students who are switching careers.
Most marketing MBA students take these three electives: Marketing Performance and Productivity Analysis, Marketing Strategy, and Applied Marketing Research. Students select other electives from our broad portfolio that includes New Products Management, Marketing Intelligence Management, Brand Asset Management, Consumer Channels Management, Business Marketing Strategy and Management, and Managing Advertising and Sales Promotion.
Taught by our expert faculty members in their interactive style, this integrated and innovative curriculum provides Kelley marketing students with the very latest theory, evidence, and tools and ensures that whatever their desired career paths, Kelley marketing students are always well ahead of the knowledge curve.
Heavily Recruited Graduates
Top employers such as Procter & Gamble, 3M, GE, Nestlé, PepsiCo, Kraft, Johnson & Johnson, SABMiller, Grainger, Best Buy, Cummins, Eli Lilly, Abbott Laboratories, Interbrand, and IBM make regular trips to our campus to recruit Kelley MBA students. Our Graduate Career Services office excels at job placement and offers you abundant career resources.
As a marketing MBA student, you can take advantage of a variety of opportunities to get career-related experience and knowledge, including two Kelley academies that offer advanced course work and hands-on experiences:
- The Business Marketing Academy, for students interested in working for business-to-business firms
- The Consumer Marketing Academy, for students interested in brand management
- Bloomington Brands, a brand management company that’s staffed by Kelley MBA students
- Our annual Brand Leadership Conference for students and alumni
- Regional and national case competitions
- The Kelley Marketing Club