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Indiana University Bloomington

Marketing

Centers Widget

Recruiters ranked our marketing MBA program 3rd in the nation in 2007, according to the Wall Street Journal. In addition, recruiters in the consumer products industry and recruiters in energy and industrial products and services each ranked Kelley 2nd.

Master's (MBA) Program

  1. M525
    Legal Issues in Marketing Management
    • 7-weeks
    • 1.5 credits
    • Prerequisite: MBA Core

    Examines various areas of law that relate directly to the marketing of goods and services. Utilizes a managerial approach to the study of legal considerations that help shape marketing decision-making. Topics addressed include: trademark, copyright, patent, and trade secret law; the right of publicity, advertising law, product liability, and antitrust law.