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Indiana University Bloomington

Marketing

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Recruiters ranked our marketing MBA program 3rd in the nation in 2007, according to the Wall Street Journal. In addition, recruiters in the consumer products industry and recruiters in energy and industrial products and services each ranked Kelley 2nd.

Master's (MBA) Program

  1. M510
    Managing the Product Offering Process
    • Check with registrar
    • 2 credits
    • Prerequisite:

    This course focuses on the design and implementation of a strategic marketing plan for products and services. Topics are organized around the steps in developing a plan, from situation analysis through design of the marketing program and financial projections. Particular emphasis will be placed on the use of computer models to aid in marketing decision making and forecasting.