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Indiana University Bloomington

Marketing

MBA News

At Bloomington Brands, Kelley MBA students get real-world experience in brand management for a broadly distributed, real-life product.

Master's (MBA) Program

  1. M510
    Managing the Product Offering Process
    • Check with registrar
    • 2 credits
    • Prerequisite:

    This course focuses on the design and implementation of a strategic marketing plan for products and services. Topics are organized around the steps in developing a plan, from situation analysis through design of the marketing program and financial projections. Particular emphasis will be placed on the use of computer models to aid in marketing decision making and forecasting.