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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

J. Shannon Threlkeld

Contact Information

(812) 855-2560
jthrelke [at] indiana [dot] edu (E-mail)
Business School

  • Senior Lecturer of Marketing


  • Bloomington


  • BSBA, Indiana University, 1995
  • MS, Indiana University, 2000

Professional Experience

  • Kelley School of Business, Senior Lecturer of Marketing
  • Consulting and training for a number of public and private sector firms

Awards, Honors & Certifications

  • Innovative Teaching Award, Kelley School of Business Teaching Excellence Committee, 2010
  • Technology Grant for Teaching and Learning, Kelley School of Business, Indiana University, 2010
  • Nominated for Student Choice Award, Indiana University Student Alumni Association, 2010
  • Teaching Excellence Award – Above and Beyond Professor Award, 2009

Professional Interests

Analytical Techniques for Marketing & Consumer Data, Professional Sales Training, Distance & Online Learning, Data Modeling Tools and Techniques, Project Management

Personal Interests

High Performance Cars, Traveling, Movies, Reading, Golf, Exercising


Shannon's research focuses on interactive learning techniques in higher education settings. He teaches courses in analytical marketing techniques, data modeling, spreadsheet analysis, database design, and project management.

Selected Publications

  • Threlkeld, J. S. and K. B. Briggs (2004), "Using role-play to teach negotiation in a supply chain management sourcing course," Proceedings of the Midwest Decision Sciences Institute