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Indiana University Bloomington

Marketing

High Tech

In our high-tech Customer Interface Virtual Laboratory, faculty and students track shopper behavior and use 3-D, virtual reality simulations of stores to test consumers’ reactions to new product and packaging concepts.

Greg Kitzmiller

Contact Information

(812) 855-1004
gkitzmil [at] indiana [dot] edu (E-mail)
Business School, Room 328X

  • ArcelorMittal Distinguished Lecturer
  • I-Core Case Coordinator

Campus

  • Bloomington

Education

  • MBA, Indiana University
  • BS, Ball State University

Professional Experience

  • Bayer Corporation: Business Development; Marketing Management; International Marketing Management, worked in two different countries and cultures
  • IU – South Bend, adjunct lecturer
  • SVC – Marketing Management
  • American Cancer Society – Metropolitan Executive Director
  • Taught overseas in Croatia and the Netherlands

Professional Interests

Brand Management, CPG Marketing, Global Marketing Strategy Marketing Strategy in Emerging Markets, Teaching and Learning processes

Personal Interests

Reading, Travel

Current Projects

  • Undergraduate International Business Association
  • Chancellors Scholar of Teaching and Learning
  • Dean of Faculties Grant Recipient for Scholarship of Teaching and Learning
  • Faculty for several KIPs including China and Brazil
  • Faculty Advisor Undergraduate International Business Association
  • Presentations in several countries on brand strategy and understanding market segment
  • Advisor, I.U. Collegiate Chapter, American Marketing Association
  • Advisor, Phi Chi Theta Fraternity