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Indiana University Bloomington


30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Fred W. Roedl

Contact Information

(812) 855-1420
froedl [at] indiana [dot] edu (E-mail)
Business School

  • Clinical Professor of Marketing
  • MBA Business Marketing Academy Director
  • Faculty Chair, Executive Certificate in the Business of Life Sciences


  • Bloomington


  • BA, University of Illinois
  • MBA, Indiana University
  • Excellence in Marketing Management Certification, University of Wisconsin (Madison)

Professional Experience

  • Westinghouse Air Brake Company (Division of Komatsu Ltd.), 1973-1985, Product Management, Regional Sales Manager
  • Goodrich Corporation/Carlisle Companies Incorporated, 1985-1994, North American Sales Manager, Product Marketing Manager, Director of Marketing
  • D-A Lubricant Company (Division of Premier Farnell plc), 1994-2002, Director of Marketing; Vice President, Marketing & Sales
  • Market Research and Strategic Management Consultant for the automotive, construction and petroleum industries.
  • Strategic and Market Planning Consultant for non-profit organizations

Awards, Honors & Certifications

  • MBA Teaching Excellence Award, Kelley School of Business, 2009
  • Indiana University Trustees Teaching Award, 2008
  • Nominated for 2OO7 IU Trustees Teaching Award
  • Best New Product Introduction - Construction Equipment Magazine (1993)
  • Kristin Willison Volunteer Service Award – The Council for Community Accessibility of the City of Bloomington, Indiana (2000)
  • Volunteer of the Year Award – Options for Better Living, Inc. (2004)
  • Board Member – Options for Better Living, Inc (1993 – present)
  • Founding Member – Business Professional Network, Bloomington, Indiana

Professional Interests

Business-to-Business Marketing with a particular emphasis on distribution channel management/design and pricing strategies

Personal Interests

Golf, Reading, Traveling

Current Projects

  • MBA Business Marketing Academy