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Indiana University Bloomington

Marketing

High Tech

In our high-tech Customer Interface Virtual Laboratory, faculty and students track shopper behavior and use 3-D, virtual reality simulations of stores to test consumers’ reactions to new product and packaging concepts.

Chris Jackson






Contact Information

(812) 855-1259
cj89 [at] indiana [dot] edu (E-mail)
Business School, Room BU426G

Download Vita

  • Visiting Lecturer

Campus

  • Bloomington

Education

  • BS, Business Administration, University of South Dakota, 1981

Professional Experience

  • Visiting Lecturer, Kelley School of Business, Indiana University, 2013-present
  • Director of Marketing, Fruit of Loom, 2008-2013
  • Director of Sales, Fruit of the Loom, 2008-2009
  • President, Dorsey Safety Products, 2003-2007
  • Senior Marketing Manager, Brach's Confections, 2000-2002
  • VP Brand Manager, Buster Brown Apparel, 1997-2000
  • Product Development Director, Buster Brown Apparel, 1995-1997
  • General Merchandise Manager, Buster Brown Apparel, 1991-1994
  • Merchandise Manager, Buster Brown Apparel, 1985-1991
  • Sales Representative, Buster Brown Apparel, 1983-1985
  • Sales Manager, Sanger Harris-Federated Department Store, 1981-1983

Professional Interests

Retailing, Relating Marketing Activities to Financial Outcomes

Personal Interests

Spending time with my family, playing in the yard, watching certain sports, running (at times), and snow skiing.

Background

Chris has 30 years of business experience in private and public entities. Most recently Chris was Director of Marketing for Fruit of the Loom, a Berkshire Hathaway company where he developed marketing plans for customers that included Walmart, Target, and Dollar General. Chris spent most of his career at Buster Brown Apparel where he was involved in sales and product development. He managed a creative team of designers and artists and researched fashion trends extensively in the US and Europe. As Vice President, Brand Manager, he was involved in moving a large portion of the company's production to more cost effective off shore locations. He also owned a business that distributed safety shoes to manufacturers in the southeast.