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Indiana University Bloomington

Marketing

High Tech

In our high-tech Customer Interface Virtual Laboratory, faculty and students track shopper behavior and use 3-D, virtual reality simulations of stores to test consumers’ reactions to new product and packaging concepts.

Ray Luther

Contact Information

(812) 856-3979
rluther [at] indiana [dot] edu (E-mail)
Godfrey Center, Room 2125

  • Co-Director, Consumer Marketing Academy
  • Director, Recruiting and Leadership, MBA Program

Campus

  • Bloomington

Education

  • MBA, Indiana University, Kelley School of Business, 2003
  • BS, Environmental Science, Minor in Economics, Indiana University, 1993

Professional Experience

  • Kelley School of Business, 2009-Present
  • Procter & Gamble, 1998-2009
  • First Lieutenant (P), United States Army, 1994-1998

Professional Interests

  • Marketing