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Indiana University Bloomington

Marketing

High Tech

In our high-tech Customer Interface Virtual Laboratory, faculty and students track shopper behavior and use 3-D, virtual reality simulations of stores to test consumers’ reactions to new product and packaging concepts.

Girish Mallapragada

Contact Information

(812) 856-1970
gmallapr [at] indiana [dot] edu (E-mail)
Business School, Room 328M

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  • Assistant Professor of Marketing

Campus

  • Bloomington

Education

  • PhD in Business Administration, Smeal School of Business, The Pennsylvania State University, 2008
  • Post Graduate Diploma in Business Administration, Indian Institute of Management, 2001
  • BS in Mechanical Engineering, Osmania University, 1999

Professional Experience

  • Assistant Professor of Marketing, Indiana University, 2011-present
  • Assistant Professor of Marketing, Kenan-Flegler Business School, The University of North Carolina at Chapel Hill, 2007-2011
  • Area Sales Manager, Pramati Technologies, India, 2001-02
  • Graduate Summer Intern, Sales, Coca-Cola India Pvt. Ltd., 2000

Awards, Honors & Certifications

  • Smeal Doctoral Dissertaion Award, 2006
  • Peter Liberti and Judy D. Olian Scholarship, 2006
  • ISBM Business Marketing Doctoral Fellow, 2005
  • ISBM Doctoral Dissertation Award, 2005
  • David T. Wilson Scholarship, 2005-06
  • ISBM Scholarship, Penn State University, 2005-07
  • AMA Doctoral Consortium Fellow, University of Connecticut, 2005
  • Paul F. Anderson Scholarship, 2004-05, July 2010
  • Haring Symposium Fellow, Indiana University, 2004
  • Smeal Small Research Grant from the Dean's Office, 2004
  • Best Candidacy Exam Performance, Penn State University, 2004
  • Smeal Scholarship, 2002

Professional Interests

Open Innovation, Social Networks, Marketing Strategy, Technology Management

Selected Publications

  • Grewal, Rajdeep, Alok Kumar, Girish Mallapragada, and Amit Saini, “Efficacy of Channel Control Mechanisms in Foreign markets: The Role of Multinational Corporations’ Global Strategies and the Host Country Environment,” Journal of Marketing Research, forthcoming.

  • Grewal, Rajdeep, Murali Chandrasekharan, Jean L. Johnson and Girish Mallapragada (2013), “Environments, Unobserved Heterogeneity, and the Effect of Market Orientation on Outcomes for High-Tech Firms”, Journal of the Academy of Marketing Science, 41(2), 206-233.

  • Mallapragada, Girish, Rajdeep Grewal and Gary Lilien (2012), “User-Generated Open Source Products: Founder’s Social Capital and Time-to-Market”, Marketing Science, Vol. 31, May/June, pp. 474-492. 

  • Grewal, Rajdeep, Gary Lilien and Girish Mallapragada (2006), "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems," Management Science, 52 (7), 1043-1056. Read Abstract ››