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Indiana University Bloomington

Marketing

30 Articles

Our faculty have published more than 30 articles in leading marketing journals in the last year and a half.

Ashok K. Lalwani

Contact Information

(812) 855-1160
lalwani [at] indiana [dot] edu (E-mail)
Business School

  • Associate Professor of Marketing
  • Eli Lilly and Company Faculty Fellow

Campus

  • Bloomington

Education

  • Ph.D. in Business Administration (Marketing), University of Illinois, Urbana-Champaign, 2006
  • M.S. in Marketing, University of Florida, Gainesville, 2002
  • M.S. in Management (Marketing), National University of Singapore, 1999
  • B. Tech., Indian Institute of Technology (I.I.T.), New Delhi, 1994

Professional Experience

  • Associate Professor of Marketing, Indiana University, 2011-present
  • Assistant Professor of Marketing, University of Texas at San Antonio, 2006-2011
  • Instructor of Marketing, University of Illinois at Urbana-Champaign, Summer, 2005
  • Lecturer of Marketing, Temasek Business School, Temasek Polytechnic, 1998-2000
  • Marketing Officer, Vardhman Spinning Mills Ltd., 1994-1996

Awards, Honors & Certifications

  • Top 20 Most Cited Articles for the period 2006-2011 in the Journal of Consumer Psychology
  • President's Distinguished Award for Research Achievement, University of Texas at San Antonio, 2010
  • Dean's Research Excellence Award, College of Business, University of Texas at San Antonio, 2010
  • Who's Who in America, 2007, 2008, 2009, 2011
  • Who's Who in Business Academia, 2007-present
  • Who's Who in Business Education, 2007-present
  • Who's Who in the World, 2007, 2008
  • Nominated to Beta Gamma Sigma, 2006-present
  • Summer Grant, University of Texas at San Antonio, 2006, 2007, 2008, 2009, 2010
  • Faculty Research Award, University of Texas at San Antonio, 2006-07
  • Sheth-Sudman Award for Excellence in Teaching, 2006
  • ZIBS Doctoral Dissertation Competition, Zyman Institute of Brand Sciences, Emory University, 2005 (honorable mention)
  • List of Excellent Instructors (top 10% campus-wide rated as outstanding), University of Illinois at Urbana-Champaign, 2005
  • Richard D. and Annie Marie Irwin Fellowship, University of Illinois at Urbana-Champaign, 2004-05
  • SCP-Sheth Dissertation Proposal Competition, 2004 (winner)
  • Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, Boston, MA, 2004 (honorable mention)
  • Sheth-Sudman Award For Excellence in Research, University of Illinois at Urbana-Champaign, 2003-2004; 2004-2005
  • FMC Fellowship, University of Illinois at Urbana-Champaign, 2003-05
  • AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, June 2003
  • Haring Symposium representative, Indiana University, 2003 (presenter)
  • Robert Ferber Award for Excellence in Research, University of Illinois at Urbana-Champaign, 2002-2003; 2005-2006
  • J.M. Jones Fellowship, University of Illinois at Urbana-Champaign, 2001-06
  • Best Thesis Award, University of Singapore, 1999
  • Teamwork Award, Temasek Polytechnic, 1999
  • Raffles Hotel Research Award for Best M.S. Dissertation, 1998
  • Research Scholarship, National University of Singapore, 1996-1997; 1997-1998
  • I.I.T. Scholarship, Indian Institute of Technology, 1990-1991; 1991-1992; 1992-1993; 1993-1994

Professional Interests

The Role of Cultural Values in Consumer Behavior, Behavioral Aspects of Pricing

Selected Publications

  • Lalwani, Ashok K. and Sharon Shavitt (2013), “You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments,” Journal of Consumer Research, 40 (2), 255-267.

  • Lalwani, Ashok K. and Sharon Shavitt (2012), "The Relationship between Gender and Cultural Orientation and its Implications for Advertising." Handbook of Research in International Advertising, Shintaro Okazaki (ed.), Cheltenham, UK: Edward Elgar Publishers, 455-470.

  • Lalwani, Ashok K. (2009), "The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding," Journal of Consumer Research, 36 (2), 305-316. Read Abstract ››

  • Lalwani, Ashok K. and Sharon Shavitt (2009) "The "Me" I Claim To Be: Cultural Self-Construal Elicits Self-Presentational Goal Pursuit," Journal of Personality and Social Psychology, 97 (1), 88-102.

  • Lalwani, Ashok K., L. J. Shrum, and Chi-Yue Chiu (2009), "Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding," Journal of Personality and Social Psychology, 96 (4), 870-882.

  • Lalwani, Ashok K., May Lwin, and Pee Beng Ling (2009), "Does Audio-Visual Congruency in Advertisements Increase Persuasion?  The Role of Cultural Music and Products," Journal of Global Marketing, 22 (2), 139-153. Read Abstract ››

  • Lalwani, Ashok K., Sharon Shavitt, and Timothy Johnson (2006), "What is the Relation between Cultural Orientation and Socially Desirable Responding?," Journal of Personality and Social Psychology, 90 (1), 165-178.

  • Shavitt, Sharon, Ashok K. Lalwani, Jing Zhang, and Carlos Torelli (2006), "The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research," Journal of Consumer Psychology, 16 (4), 325-342. Read Abstract ››

  • Shavitt, Sharon, Jing Zhang, Carlos Torelli, and Ashok K. Lalwani (2006), "Reflections on the Meaning and Structure of Horizontal and Vertical Individualism and Collectivism," Journal of Consumer Psychology, 16 (4), 358-363. Read Abstract ››

  • Lalwani, Ashok K., and Kent B. Monroe (2005), "A Re-examination of Frequency-Depth Effects in Consumer Price Judgments," Journal of Consumer Research, 32 (3), 480-485. Read Abstract ››