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Indiana University Bloomington

Marketing

The Haring Symposium

The Albert Haring Symposium provides doctoral students from the Kelley School and other leading universities with a forum to present and discuss their research in a professional meeting environment.

Haring Symposium Schedule of Events

Friday, April 18, 2014

5:30 pm – 7:00 pm
Welcome Reception
The Indiana Memorial Union, 900 East Seventh Street, Federal Room
(light hors d'oeuvres and bar)

7:30 pm
Dinner Downtown per your reservation at a downtown restaurant
(responsible for own cost)

Farm (Local/Organic Food)
108 East Kirkwood Avenue, 812-323-0002

Finch’s Brasserie (Mediterranean-American)
514 East Kirkwood Avenue, 812-333-2700

Taste of India (Indian)
316 East Fourth Street, 812-333-1399

Turkuaz Café (Turkish)
301 East Third Street, 812-333-7908

Saturday, April 19, 2014

8:00 am
Continental Breakfast
Hallway between rooms CG1050 and CG1056

8:30 am
Opening Remarks
Dr. Shanker Krishnan, Chairperson and Professor of Marketing, Whirlpool Faculty Fellow
Indiana University
Room CG1034

8:45 am – 9:25 am
Hospital and Surgeon Report Cards and Patient Sorting
Presenter: Tae Jung Yoon, Northwestern University
Discussant: Jia Liu, Columbia University
Room CG1050

The Pleasure of Liking (and Disliking)
Presenter: Daniel He, Columbia University
Discussant: Jihoon Cho, University of Michigan
Room CG1056

9:35 am – 10:15 am
User Generated Content and Firm Performance
Presenter: Blake Runnals, Michigan State University
Discussant: Chanchal Tamrakar, University of Iowa
Room CG1050

Putting a Price on Participation: A Fairness Perspective
Presenter: Ashley Blank, Pennsylvania State University
Discussant: Kezhou Wang, University of Illinois at Urbana-Champaign
Room CG1056

10:25 am – 11:05 am
Conjoint Analysis of the Consumer Trade-Off Decisions Involved in a Beverage Tax
Presenter: Jessica Mikeska, University of Nebraska-Lincoln
Discussant: Adam Smith, Ohio State University
Room CG1050

The Asymmetric Effect of Portfolio- and Image-Based Abstractness for Building and Protecting Brand Equity
Presenter: Jennifer Stoner, University of Minnesota
Discussant: James Kim, University of Maryland
Room CG1056

11:15 am – 11:55 am
The Financial Value of Advertising Exposures and Expenditures
Presenter: John Healey, University of Maryland
Discussant: Seth Cockrell, Michigan State University
Room CG1050

A Penny Saved is a Partner Earned: The Romantic Appeal of Savers
Presenter: Jenny Olson, University of Michigan
Discussant: Huanhuan Shi, Pennsylvania State University
Room CG1056

12:00 pm – 1:30 pm
Luncheon and Keynote Speaker
Robert Meyer, Gayfryd Steinberg Professor
Co-Director, Risk Management, Decision Processes Center
Professor of Marketing
University of Pennsylvania, Wharton School of Business
Rooms CG0036

1:45 pm – 2:25 pm
The Unreliability of Stated Preference Data When Needs and Wants Don’t Match
Presenter: Marc Dotson, Ohio State University
Discussant: Yoonju Han, Indiana University
Room CG1050

Mirror, Mirror on the Wall: The Dark Side of Product Visualization
Presenter: Lura Forcum, Indiana University
Discussant: Chiraag Mittal, University of Minnesota
Room CG1056

2:35 pm – 3:15 pm
Consumer-Entrepreneur Duality in Subsistence Marketplaces:The Impact of Chronic and Transient Poverty on Entrepreneurial Intention
Presenter: Srini Venugopal, University of Illinois at Urbana-Champaign
Discussant: Jennifer Skiba, University of Nebraska-Lincoln
Room CG1050

Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes
Presenter: Jaehwan Kwon, University of Iowa
Discussant: Sokiente Jack, University of Washington
Room CG1056

3:25 pm – 4:05 pm
Do Not Touch Me…But Please Do: Customer Misjudgment of Comfort with Interpersonal Touch (CIT)
Presenter: Andrea Webb, University of Wisconsin
Discussant: Jung Kyun Kim, Northwestern University
Room CG1050

Thriving in a Sinking System: When Does a Threatening World Promote Everyday Behaviors
Presenter: Xingbo Li, University of Washington
Discussant: Ankita Kumar, University of Wisconsin
Room CG1056

4:15 pm – 5:30 pm
Haring-Sheth Distinguished Scholars
David Glen Mick, Robert Hill Carter Professor of Commerce Marketing
University of Virginia, McIntire School of Commerce

Vishal Singh, Associate Professor of Marketing
New York University, Leonard N. Stern School of Business
CG1050

6:00 pm
Informal Cocktail Hour
Indiana University Art Museum, 1133 East Seventh Street
Entertainment provided by Kyle Adams, Associate Professor of Music, Jacobs School of Music, Indiana University

7:00 pm
Banquet Dinner
Indiana University Art Museum, 1133 East Seventh Street
Entertainment provided by Kyle Adams, Associate Professor of Music, Jacobs School of Music, Indiana University