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Indiana University Bloomington


The Haring Symposium

The Albert Haring Symposium provides doctoral students from the Kelley School and other leading universities with a forum to present and discuss their research in a professional meeting environment.

Mitchell Olsen

Mitchell Olsen

Contact Information

(812) 855-3834
mcolsen [at] indiana [dot] edu (E-mail)
Business School


  • Bloomington


  • BS in Marketing and International Business, Indiana University, 2007

Professional Experience

  • Customer Business Development positions, Procter & Gamble, 2007-2011

Professional Interests

Marketing Strategy, Branding, Innovation, New Product Development


Mitch joined the program in 2011. His research emphasis is in the marketing strategy domain, with a focus on branding, innovation, and new product development.

Selected Publications

  • Olsen, Mitchell C., Rebecca J. Slotegraaf, and Sandeep Chandukala (2014), “Green Claims and Message Frames: How Green New Products Change Brand Attitude,” forthcoming, Journal of Marketing.