lforcum [at] indiana [dot] edu (E-mail)
- M.A., University of Chicago, 2004
- B.A., University of North Carolina--Chapel Hill, 2001
Lura joined the doctoral program in the fall of 2010. Her primary area of interest is consumer behavior.
Aguinis, Herman, Lura Forcum, and Harry Joo (2013), “Using Market Basket Analysis in Management Research,” Journal of Management, DOI: 10.1177/0149206312466147, forthcoming.
Krishnan, Shanker and Lura Forcum (2013), “Advertising, Branding, and Consumer Behavior,” Handbook of Applied Memory Research, Tim Perfect and Steve Lindsay (eds.). Thousand Oaks, CA: SAGE Publications, forthcoming.