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Indiana University Bloomington


Doctoral Program

Degree Requirements

The course work for a PhD in marketing consists of a series of five required seminars in marketing, four courses in research methodology and statistics, and three courses in a minor/supporting field of the student's choice. The approved minor/supporting field must be approved by both the marketing department and the minor/supporting field department. Each PhD student is also required to take a teaching development seminar.

Required Courses

Marketing Seminars

Research Methods and Statistics

  • Z798 Research Methods
  • X610 Statistics for Research
  • X611 Statistics for Research
  • 1 other relevant methods or statistics class


At least 3 courses from a supporting field (psychology, economics, sociology, etc.)


X630 Teaching Development Seminar


For more information about the PhD in marketing, contact Professor Shibo Li at shili [at] indiana [dot] edu