Strategic Management and Leadership
- 3 credits
- Prerequisite: P: Junior standing
Concerned with the roles and tasks of a firm’s top managers. This course is designed to provide an appreciation for the total firm perspective, the role of the general manager, and the means by which firms create and sustain competitive advantage. Strategic management of a firm involves diagnosing the firm’s current competitive situation and effectively responding to complex, real-world organizational problems. This course focuses on multiple organizational contexts, spanning a range from the entrepreneurial firm to the large, established organization. Students cannot receive credit for both J 370 and J 306.
U.S. News & World Report ranked Kelley’s undergraduate entrepreneurship program #1 of all public universities and #2 of all universities in the nation in 2013.