Master's (MBA)

Master’s (MBA)

1. W511

   Venture Strategy

   • 7-weeks
   • 1.5 credits
   • Prerequisite: MBA Core, for those not in the MBA program, graduate student status and instructor's permission

   This course builds on the aspects of corporate strategy covered in the core using a series of readings and cases to more fully explore the relatively difficult task of new venture creation. It focuses on the unique strategic issues involved in creating a new business venture or acquiring a relatively new existing business.
   
   Such issues include:

   • Strategies of the new venture
   • Strategic planning under uncertainty
   • Designing an effective entry strategy
   • Evaluating future industry evolution
   • Assessing the strategic fit in new ventures
   • Strategic aspects of the business plan The course uses a course packet comprised of readings and cases.